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If you’re looking for high quality corporate or SEO copywriting services, crafted in your brand’s tone of voice to help entice your audience, you can trust our digital copywriters – Durban based, serving SMEs across Durban & Nationally. Designed to deliver on all levels, our digital and SEO copywriting services not only attract attention and increase engagement, but also speak the right language for the search engines too – smart neh?!


Simply put, Search Engine Optimisation or SEO is about making sure the search engine robots (like Google’s GoogleBot, Bing’s BingBot or Yahoo’s Slurp) know exactly what your page is about. How do we do this? By making sure you have the right words, the right number of times, in the right place on your web page.

But the rule of thumb is don’t over do it.

SEO writing is all about balance. A balance between getting in those search terms and keywords. But ensuring your web content is readable. Nothing will have your visitor wincing in pain than website content that’s stuffed full of keywords.

You’ll get an optimised copy that’s been written for your reader, not just for the search engines. So your copy will be informative, interesting, easy to read and of real value. And the keywords? They’ll be cleverly weaved into the copy so you’ll hardly notice them.

And of course SEO copywriting isn’t just for websites. News releases, articles and blog posts can all be optimised to include specific keywords.

Remember: If you want your website to perform well in the search engines, get your keyword research done first. Then get the copy written by an SEO copywriter. And then get your site designed and built.